One of the most important things to me as part of the SMX search marketing conferences that Search Engine Land runs is educating newcomers to the basics of search marketing. That’s why we run a special SMX Boot Camp track. That’s also why we created a special low-cost ticket for those who just want to attend this track during our SMX West conference next week.

The track runs on March 2 and covers these essentials:

Keyword Research Tools & Techniques: The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. Understand what they’re searching for, and you can tune-in to their traffic via search engines. This session covers tools and techniques of performing keyword research.

Copywriting For Search Success: It’s pretty simple. Want to be found for certain words? It helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic yet which also pleases your human visitors.

Paid Search Fundamentals: Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Search Engine Friendly Web Design: “I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, you can’t afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors. Learn more about creating search engine friendly sites that can be attractive to both search engines and human visitors at the same time.

If you have any connection at all with marketing anything — online or offline — and you’re still not up-to-speed on search, come out for Boot Camp. I promise, you’ll learn a lot. The same is true if you’re involved with supporting marketing, such as through the design or development of a web site. These are essentials you really need to know.

The Boot Camp pass is $399, but because we want to encourage as many newcomers as possible to open their eyes to search marketing, we’ve got a special code that saves you $50: smxcamp50. Use it when registering.

In addition to the sessions above, you’ll also have access to the Steve Ballmer keynote plus get a great lunch. No boxes. Real food. You can read more about what the special Boot Camp ticket offers here.

By the way, if you like what you hear on the first day, you can also upgrade your ticket to a full pass and attend sessions happening on March 3 and 4. There’s a lot going on. Check out the full agenda here. And, of course, anyone with a full conference pass can attend the special Boot Camp track on the first day.

See you in Santa Clara next week!

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About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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