• http://www.blizzardinternet.com Carrie Hill

    Great article, Paul.

    I work as a SEM in the “outsourced” side of things and a NAR is the first step for any program in my opinion. If you don’t outline what they need and develop a scope of work – it’s impossible to show a clear set of – “this is what you need – this is what we implemented – this is the result.” This also gives your clients a “score card” to which they can hold you accountable. This gives power to your client and helps them feel like they are receiving a value for their money.

    SEM is can sometimes be an in-tangible process without solid visible “deliverables.” Making sure everyone is on the same page and has the same expectations is the first step to making your clients partners – not just clients.