Netscape “Classic” To Return As Default View

Sep 7, 2007 at 8:19am ET by Barry Schwartz

Netscape has announced that the social news site it transformed into just over a year ago will be dropped from the Netscape home page in favor of the more traditional news portal site it released last month.

Netscape made it clear that the social news site will continue, though the new future location hasn’t been posted.

TechCrunch takes the line that without saying where the site will be located, the Netscape social news experiment is effectively dead:

Drapeau claims that the social news service will go on at a new site, but failed to name the site or when it would be launched; certainly not a good sign for the current Netscape editorial team.

There is more coverage on the Netscape announcement over at Techmeme.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Netscape “Classic” To Return As Default View

Zealus.com, September 7th, 2007 at 11:12 am ET:

As far as I am concerned the whole Netscape brand bears some sort of bad luck. I understand that AOL wants to capitalize on whatever it can scrap off of Netscape (and rightfully so), but I am pretty sure that this brand will eventually die off. Unless, of course, some new and ambitious team will revive it, but brand being in hands of AOL - I don’t see that happening any time soon.

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