Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature is expected to be especially helpful for folks placing ads in categories restricted by the company’s advertising policies.

To view an ad’s status, hover over the speech bubble in the Status column of the Ads tab that is next to the ad you want to diagnose. The status will pop up with default keywords and geographic targeting pre-populated. If you want to check the status of other keyword/target combinations, those can be edited in the pop-up.

The new functionality, like the ad preview and diagnosis tool, is part of a push at Google to provide advertisers with additional insights into problems with their ads.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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