New “Addressless” Search Feature On Google Maps

Jan 28, 2008 at 9:30am ET by Greg Sterling

As the Google LatLong Blog explains, Google has added a nice feature to Maps (it would seem something rolls out weekly these days). That feature allows users to get directions or locations of businesses without inputting a destination address. Below are some examples.

From Google’s headquarters, how to get to . . . Yahoo Microsoft “Best Indian food“:

“Dry cleaners“:

Of course, these results are only as good as the underlying data, but the functionality is very useful. Google apparently sees it primarily as a short cut to directions to a specific destination. However, it’s also a convenient category search tool supplementing Maps’ “search nearby” feature.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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