New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion actions. For example, if you’re tracking catalog downloads and […]

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Google AdWords Conversions for Optimization

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation.

With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion actions. For example, if you’re tracking catalog downloads and course sign-ups, you can set up bid strategies to optimize only for the higher value course sign-up conversions.

The new reporting columns that come with this change will be more widely applicable and can be used whether or not bid strategies such as Target return on ad spend, Enhanced cost-per-click, or Conversion Optimizer are in use.

When the “Optimization” conversion setting is enabled in a campaign, New Conversions Optimization (Conv. opt.) columns show performance for the optimized conversion type even if you are bidding manually.  Essentially, you can isolate the conversion data for the conversion type that is most important to you in the reporting even without having to use bid strategies.

The Conversions column will continue to show the total number of conversions accrued.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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