New AdWords Editor Update For Enhanced Campaigns

GoogleAdwordsEditorLogoGoogle rolled out a new version of AdWords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns.

New capabilities include:

  • Bid adjustments for placements, topics, and audiences
  • Mobile bid adjustments at the ad group level
  • Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool
  • Enter ValueTrack {ifmobile}, {ifnotmobile} parameters

In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and, audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.

You can now upload these new image ad sizes to Editor:

  • 240×400, 250×360 (file size limit 50K)
  • 970×90, 980×120, 930×180, 580×400 (file size limit 200K)
  • 480×320, 320×480 (file size limit 200K, previously 50K)

Also note: Support for older versions of Editor will end September 16, 2013.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Serix

    Still no adgroup level site link extension help then Google?

  • Pat Grady

    The news banner sizes and file size limits, are in the online interface, changing fast. I didn’t even see the notice about this evolution, aside from some of them coming to the Editor. IABification?

  • David Rothwell

    There’s some confusion about Enhanced Campaigns and Enhanced Sitelink Extensions, so I posted this yesterday:

    Enhanced Campaigns, Enhanced Sitelink Extensions, and AdWords Editor

    I have to confess that with the upcoming enforced move (July 22) to Enhanced Campaigns, I assumed that we would also be forced into adopting enhanced Sitelink Extensions at the same time, and that standard Sitelinks would become obsolete along with Legacy Campaigns.

    Enhanced Sitelinks promise vastly more functionality, versatility and reporting, and are therefore one highly desirable feature of the new Enhanced Campaigns that has most everyone excited.

    But with many campaigns (maybe hundreds or even thousands) to manage, compatibility with AdWords Editor becomes paramount.

    And so far, AE has shown no sign of this important capability.

    Checking with Google today, I learned that you can run Enhanced Campaigns with Legacy sitelinks until September when they will be retired.

    I’m also told that Enhanced Sitelinks are on the AdWords Editor roadmap before then.

    So, although you can’t use AE right away to manage the new functionalities like scheduling, device specific sitelinks etc, the move to Enhanced Campaigns will not affect what you do with your present Sitelinks, and we should soon have what we need with Editor.

    I hope that clears things up a bit :-)

  • Nozulu Mchumane Mpafane Solly

    One of Google contacts told us that, you do not have to upgrade your Sitelinks, you can use Legacy Sitelinks with Enhanced Campaigns

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