Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities.
Mark Martel writes in the announcement that the new set of changes the T&C “accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.”
The full list of countries affected by the change can be found here.
The latest Terms & Conditions outside of an AdWords account are available for review here.
Advertisers will have 45 days to accept the new terms once the notification is rolled out in their accounts.