New AdWords Tool Introduced For Better Understanding Of Mobile Searchers

With mobile searches growing by leaps and bounds, Google has introduced an option on its keyword tool that lets marketers find keyword suggestions for mobile devices.

The company says mobile searches on Google climbed 130% year-over-year in the third quarter of 2010, and search queries have grown more than five times over the past two years.

In the keyword tool’s “advanced options,” AdWords advertisers can find suggestions for WAP search terms, those likely to be used by full mobile browsers like on iPhones or Android OS phones, or all mobile searches.

The company says users of smartphones running Android search twice as much on Google as other mobile users.

Related Topics: Channel: SEM | Google: AdWords | Google: Mobile


About The Author: is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker.

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