New AdWords Tool Introduced For Better Understanding Of Mobile Searchers

With mobile searches growing by leaps and bounds, Google has introduced an option on its keyword tool that lets marketers find keyword suggestions for mobile devices. The company says mobile searches on Google climbed 130% year-over-year in the third quarter of 2010, and search queries have grown more than five times over the past two […]

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With mobile searches growing by leaps and bounds, Google has introduced an option on its keyword tool that lets marketers find keyword suggestions for mobile devices.

The company says mobile searches on Google climbed 130% year-over-year in the third quarter of 2010, and search queries have grown more than five times over the past two years.

In the keyword tool’s “advanced options,” AdWords advertisers can find suggestions for WAP search terms, those likely to be used by full mobile browsers like on iPhones or Android OS phones, or all mobile searches.

Mobilekeywordtool

The company says users of smartphones running Android search twice as much on Google as other mobile users.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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