TechCrunch is reporting comScore data that shows AOL’s new finance site (which we wrote about here) passing Yahoo Finance and MSN Money to become the internet’s top finance destination. If these traffic numbers are accurate, it would be a very striking development — especially beating out Yahoo, which has held the top finance position seemingly forever.

This is not just a question of bragging rights — there are huge ad dollars that flow to finance sites.

Interestingly, Google finance, in the comScore data presented by TechCrunch, doesn’t show any growth. It’s basically flat. This, despite being the first link (among several) in certain finance-related search results:

Yahoo is set to launch a face lift for its finance site with more interactive charts.

Related Topics: AOL: General

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling