• http://www.brickmarketing.com/ Nick Stamoulis

    “B2B customers want different information. They don’t want a sales pitch. They want to see the product in action ”

    I completely agree. B2B customers are on a mission and when someone is laying out several thousand dollars they want to see all the nooks and crannies of the product they are considering to buy. How does it really work? What does it really do? Is it really going to make life better for me?

  • http://www.orzilberman.com/ or zilberman

    Thank you for the article, I specially liked the graph for the content type evaluation, though there is a problem with that in a b2b world.
    Every company has it’s secrets and getting in depth before capturing lead is something not most of them would do as it uncovers crucial parts of they’re solution for competitors.