• http://www.ioninteractive.com allenkristina

    What a great article. Thank you for outlining such an exhaustive plan and providing rational for your points. The only thing I would add is a laser focus on lead generation, because that’s what it is all about for B2B marketing. Even social media can lead to interactions that are focused on capturing the conversion. When we capture leads, we build an audience that we can then drip market to and nurture to — but we have to have the lead first in order to do that

    -Kristina, @ion_interactive