Dec 8, 2006 at 9:09am ET by Barry Schwartz

The Smoking Gun broke a story that New England Patriots quarterback, Tom Brady, has sued Yahoo for using his “likeness, image and identity in its advertisements and promotions.” You can see the ad from a Sports Illustrated September 2006 issue over here, promoting Yahoo Sports Fantasy Football.

Postscript: Via News.com Yahoo mum on football star’s suit:

Yahoo has declined to comment on the lawsuit filed against it by a football star, saying it doesn’t comment on pending litigation, according to Bloomberg News

Related Topics: Legal: General | Yahoo: Legal

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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