New Google AdWords PLA Test Groups Products By Price

This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price.

In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one  for “Up to $30″ and a second for “Over $30.” The products in the first group are shown in order by price. Oddly, there is one outlier in the second group — the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen.

Google AdWords PLAs pricing groups

This test could obviously have a big impact on pricing strategies for e-commerce advertisers. Monitoring could also be cumbersome if the pricing cut-offs range by search result and/or product type.

Related Topics: Channel: SEM | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Search Ads: Product Ads | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide