New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

Google Shopping LogoIf you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements.

A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. Advertisers can now enter a separate mobile landing page URL via this attribute.

Additional updates included:

  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately
  • Apparel attributes allow more detailed descriptions of apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states

Google also updated the image quality recommendations to help merchants get the most out of their visual assets.

Users won’t see all the new information in Google Shopping immediately, but advertisers can begin submitting updated feeds with new attributes now for review and approval.

Check out the updated support page for complete details on what you should be updating in your feed no later than September 30. The complete list of attributes is here.

Related Topics: Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: Product Ads | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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