New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. […]

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If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements.

A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. Advertisers can now enter a separate mobile landing page URL via this attribute.

Additional updates included:

  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately
  • Apparel attributes allow more detailed descriptions of apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states

Google also updated the image quality recommendations to help merchants get the most out of their visual assets.

Users won’t see all the new information in Google Shopping immediately, but advertisers can begin submitting updated feeds with new attributes now for review and approval.

Check out the updated support page for complete details on what you should be updating in your feed no later than September 30. The complete list of attributes is here.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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