New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global

Google announced two updates to their rich snippets features yesterday.

HTML Input For Rich Snippet Testing Tool:

The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and then run the testing tool. Now, you can take your HTML and paste it into the tool and Google will output the results of the rich snippets.

Product Rich Snippets Now Global:

Second, Google’s product rich snippets is now available globally. No matter where you search, if the results have the product markups, Google will display the rich snippets in the search results. Here is an example:

Related Stories:

Related Topics: Channel: SEO | Google: Rich Snippets | Google: SEO |


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Roberto Fonti

    Did you notice the Google is not showing the snippets anymore from the Google Play Store?
    Search for example for ‘google maps android’.
    Why is that? Looks like they deliberately removed them,they used to show up few weeks ago.

  • Joost de Valk

    You should do a search with &hl=es (setting the interface language to spanish) to see a cool feature of those international product snippets: they’re automatically translated, here’s an example:

  • Sean – SEO Ireland

    That’s pretty neat! 

  • Exotic Places

    Breadcrumb test is easy in rich snippets tool.

  • M Christopher George

    Ironically… I thought you should know, your face is not in the Google search results when I searched for Google rich snippet tool. As you know, you are at the top of the page, but your face is not.

    You should try the Google Rich Snippet Tool! (kidding)

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