New Local Engine Yellowspaces Debuts

As a microcosm or mirror of the larger search market, there’s no shortage of entrepreneurs who keep taking a run at local. The newest entrant, launching today, is Yellowspaces. It joins an already very crowded field of consumer destinations that include the major search engines, yellow pages publishers, mapping sites, cityguides and others such as […]

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As a microcosm or mirror of the larger search market, there’s no shortage of entrepreneurs who keep taking a run at local. The newest entrant, launching today, is Yellowspaces. It joins an already very crowded field of consumer destinations that include the major search engines, yellow pages publishers, mapping sites, cityguides and others such as Local.com, Center’d and Yelp. It’s a tough and competitive market. It’s also quite fragmented, especially on the advertiser side, which keeps opportunity alive and keeps entrepreneurs coming.

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Although there are some novel elements, Yellowspaces is generally unremarkable in terms of its interface and functionality. The differentiator according to founder Constantin S. Manta is the site’s algorithm and the relevance of its local results. According to the press release out this morning:

YellowSpaces is focused on providing the most relevant and meaningful searches with its YellowRank™ relevancy algorithm, the most comprehensive databases, and a host of state of the art features…

YellowSpaces works closely with Localeze, the largest online content manager that provides comprehensive listing profiles of more than 16 million local businesses to YellowSpaces’ search platform. In addition, YellowSpaces is one of the first local search companies to use the new Confidence Score from Localeze as part of its overall YellowRank relevancy algorithm.

There’s also a mobile site.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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