TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color.

Danny and I wonder if the new logo, if it happens, might be part of Yahoo trying to assert its independence by showing Yahoo purple. It is official that Yahoo is no longer in talks with Microsoft and there are rumors that Google and Yahoo will be announcing a search partnership in about 20 minutes.

Related Topics: Yahoo: User Interface

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz