Ever wonder if anyone is interacting with your AdWords ads without clicking through? Google has rolled out a report to allow advertisers to view what it refers to as “free clicks” — clicks and interactions that occur with the ads that don’t result in a click-through.

The new report will show interactions that take place for video ads, display ads built with the Display Ad Builder, and ads with product and location extensions. As Google AdWords have grown more complex, the opportunities for consumers to interact with ads without clicking through have increased, but advertisers haven’t seen whether users are taking advantage of these additional dimensions.

High interaction rates may help advertisers identify ads that are providing users with enough information — a phone number, an address, etc. — that save them from having to click through at all. Low interaction rates, by contrast, could mean poorly executed creative.

You can find the new “Free clicks” report within the Dimensions tab of the AdWords interface.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn