New Report Shows AdWords Interactions Pre-Clickthrough

Ever wonder if anyone is interacting with your AdWords ads without clicking through? Google has rolled out a report to allow advertisers to view what it refers to as “free clicks” — clicks and interactions that occur with the ads that don’t result in a click-through. The new report will show interactions that take place […]

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Ever wonder if anyone is interacting with your AdWords ads without clicking through? Google has rolled out a report to allow advertisers to view what it refers to as “free clicks” — clicks and interactions that occur with the ads that don’t result in a click-through.

The new report will show interactions that take place for video ads, display ads built with the Display Ad Builder, and ads with product and location extensions. As Google AdWords have grown more complex, the opportunities for consumers to interact with ads without clicking through have increased, but advertisers haven’t seen whether users are taking advantage of these additional dimensions.

Freeclicks

High interaction rates may help advertisers identify ads that are providing users with enough information — a phone number, an address, etc. — that save them from having to click through at all. Low interaction rates, by contrast, could mean poorly executed creative.

You can find the new “Free clicks” report within the Dimensions tab of the AdWords interface.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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