Comments on: New SmartAds: The Future Of Graphical Advertising At Yahoo http://searchengineland.com/new-smartads-the-future-of-graphical-advertising-at-yahoo-11607 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: rexford http://searchengineland.com/new-smartads-the-future-of-graphical-advertising-at-yahoo-11607/comment-page-1#comment-3139 rexford Wed, 04 Jul 2007 00:22:44 +0000 http://searchengineland.com/beta/new-smartads-the-future-of-graphical-advertising-at-yahoo-11607.php#comment-3139 Patent number: 7028072 Filing date: Jul 14, 2000 Issue date: Apr 11, 2006 Inventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White Assignee: Unicast Communications Corporation A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer. <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=7028072&OS=7028072&RS=7028072" rel="nofollow">http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=7028072&OS=7028072&RS=7028072</a> Patent number: 7028072
Filing date: Jul 14, 2000
Issue date: Apr 11, 2006
Inventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White
Assignee: Unicast Communications Corporation

A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user’s computer, server computers or obtained from the user’s interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user’s computer.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=7028072&OS=7028072&RS=7028072

]]> By: Cohn http://searchengineland.com/new-smartads-the-future-of-graphical-advertising-at-yahoo-11607/comment-page-1#comment-3138 Cohn Mon, 02 Jul 2007 17:11:33 +0000 http://searchengineland.com/beta/new-smartads-the-future-of-graphical-advertising-at-yahoo-11607.php#comment-3138 Segmentation of the search audience is the next stage in search marketing's evolution. Segmentation of the search audience is the next stage in search marketing’s evolution.

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