Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX East (October 5-7 in NYC).
By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time, We highly recommend that beginners attend all of the Boot Camp sessions on Monday and Tuesday morning. We’ve also made recommendations on sessions that follow, but feel free to attend sessions that interest you most.
Read on to learn more – or take a peek at the Dream Agenda for Beginners here.
Sunday, Arrival Day
Kick off your conference experience right by attending the SMX Meet & Greet. You’ll make great connections with others attending SMX: speakers, alumni and other first-time attendees, Just the right casual and friendly atmosphere to prepare you for the days ahead.
Monday, Day 1 – SMX Boot Camp
This is a MUST for those new to search – or if you need a refresher on the fundamentals. SMX Boot Camp explores both search engine optimization (SEO) techniques – that’s the “free” stuff – as well as paid search advertising (pay per click/cost per click). Participate in all five Boot Camp sessions, and you’ll get a strong foundation in search engine marketing (SEM)…and a Certificate of Completion to hang in your work space.
Get the day started with Keyword Research Tools & Techniques and learn how to determine what search terms your target audience is using and how you can tap into their traffic via search engines.
Build upon your newly gained keyword knowledge with the next session Copywriting For Search Success. Now that you have those keywords, learn how to incorporate them into your copy and create web pages that get picked up by search engines but are still user friendly.
After lunch and a trip through the expo hall, SMX Boot Camp switches gears and examines the “how to” of paid search advertising in Paid Search Fundamentals. You’ll learn the basics of purchasing placements on Google, Bing and other search engines, and the best practices of successful ads.
Links are an important factor in influencing your search engine rankings. The last Boot Camp session of the day, Link Building Fundamentals, covers how search engines perform link analysis to rank pages and how to increase your traffic by building quality links.
Think your education is done for the day? Sure you can relax, grab a drink and some food at the Expo Hall Reception – but it is also a chance to network with attendees and the speakers you’ve heard from throughout the day. Plus there are some terrific tools and services to learn about from the SMX exhibitors – find a vendor who will help you do your job better!
Later attend the IM Charity Party @ SMX East at 9pm. It will cost you an additional $50, but you’ll have a great time and support a worthy cause!
Tuesday, Day 2 – SMX Boot Camp & SEO Track
The final Boot Camp session kicks off after breakfast on Tuesday with a look at Search Engine Friendly Web Design. This is an incredibly important topic – if your site breaks for search engines, then it breaks for all those potential visitors from search engines. This session will give you the low down on creating search engine friendly sites that are attractive to both search engines and people.
Now that you’ve graduated from Boot Camp and gotten your diploma, you’re ready to attend a trio of sessions in the SEO Track in you put the presenters on the spot. These sessions are your opportunity to customize what you learn by asking the experts questions. So make sure you don’t miss Ask The Search Engines: Best Practices Edition, Ask The SEOs and Ask The Link Builders.
Wednesday, Day 3 – Pick Your Poison
By now you understand the basics, so it’s time to get more specific. So on this last day of the conference, you’ve got a couple of options to consider depending upon where you work, what you do and what your goals are.
If you are part of (or lead) an in-house marketing team, you’ll want to check out the In-house Track, which includes such important topics as :
- Bringing SEO In House and Bringing PPC In House
- Managing Search Across Business Units
- How To Solve Your Top In House Challenges & Obstacles
Maybe you are responsible for building out web pages for the site – or you work with the developers that do. The Technical SEO Track will make your life easier, whether you are doing the programming or communicating with your development team. Invaluable sessions include:
- Diagnosing Technical SEO Issues
- Dealing With Domain Names, URLs, Parameters & All That Jazz
- Pumping Up WordPress For SEO
- CSS, AJAX, Web 2.0 & SEO
Want to dig deeper into paid search? Two not-to-be missed sessions that are part of the afternoon Paid Search Track will give you the insight you need. Learn from your colleagues in Ask the Paid Search Buyers – and hear about their challenges and successes. Ask the Paid Search Reps lets you throw your questions out to reps from the major ad networks.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.