New Windows Live Mobile Search Ads Beta, Homepage That Emphasizes Social Networking
May 22, 2008 at 9:25am ET by Greg Sterling
Microsoft this week has done a number of things in the mobile space, in addition to its introduction of the Live Search Cashback program on the desktop (which presumably will extend to mobile search/shopping). Windows Live launched a new homepage for mobile and the company introduced graphical ads and paid search for mobile.
The new mobile home page for Windows Live emphasizes social networking features, with links to mobile Messenger and Spaces. There’s also a friend feed (”What’s New”):
Mobile social networking will ultimately be an important phenomenon in mobile. There are a range of estimates and data in the market, but recent research I conducted with colleagues through Local Mobile Search (in North America) found that only 6 percent of mobile users say they’ve accessed a social network via their mobile phone.
In having both Windows Live and MSN mobile sites, Microsoft is recapitulating a bit of the brand confusion that exists on the desktop. The company of course also offers the much richer Live Search client, which has voice input as well as traffic, maps and collections, gas prices, local business and movie search.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Microsoft: Bing Mobile sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
- dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"
- T Campbell said " Ah, that's SPIDER-Man, said the comics guy."
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Google Blogoscoped
- Search Engine Marketing Blog by SearchRev
- Performancing.com – Helping Bloggers Succeed
- eWhisper.net
- Cre8pc on Usability & Holistic SEO
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
