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Google’s Search Generative Experience is forecast to trigger a steep decline in search traffic, with experts predicting that publishers in particular will be hit hard.  

Analysts say that publishers can expect their organic traffic to plummet between 20% and 60% when SGE rolls out, which could cost them up to $2 billion in advertising revenue.

Judging by recent SGE studies, the impact it’ll have on your search traffic will vary depending on your industry. Of course, the full extent won’t be clear until it fully rolls out – which Google has confirmed is still happening, just not when.

Nicola Agius,
Paid Media Editor

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PPC

Google SGE could cost publishers $2 billion in ad revenue

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The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.

SEO

Google to replace perspectives filter with forums filter

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The perspectives carousels, clusters and traditional web page listings will remain.

PPC

Meta will sunset CrowdTangle in August

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Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.

SEO

How to optimize Google Core Web Vitals with real user data

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Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.

Search Engine Land webinar

Optimize your landing pages with AI

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Learn how to create landing pages that deliver seamless, personalized experiences end to end.

PPC

Microsoft Advertising testing new interface similar to Google Ads

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The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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SEO

Link devaluation: The hidden threat of SpamBrain

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Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.

SEO

3 underutilized Google Search Console reports for diagnosing traffic drops

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Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.

PPC

Google Product Studio launches seasonal themed templates

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The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.

SEO

Take the guesswork out of SEO

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Google’s algorithm is a closely guarded secret, leaving SEOs to guess about what will rank. SEO A/B testing reveals what actually improves your rankings, eliminating the guesswork.

PPC

Amazon apologizes after its AI advertising system makes costly error

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An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.

PPC

Reddit launches new ad format that closely resembles user posts

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Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.

Search Marketing Expo

Available now - the SMX Master Classes

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Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand!

Choose your Master Class

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