Stay ahead with Search Engine Land

We’re still waiting for the March 2024 core update to finish rolling out. For some of those impacted, waiting is not an option. In fact, one reader recently asked Search Engine Land’s SearchBot for suggestions on how to recover.

With generative AI, your prompt is the key to getting better results. The formula for success is a combination of context + task + format + tone.

Speaking of prompting, make sure to register for SMX Advanced (taking place online June 11-12). We’ll have an entire clinic devoted to perfecting prompt writing – more details coming soon! 

Danny Goodwin,
Barry Schwartz substitute

SEO

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

PPC

Google accused of anti-competitive tactics by Japanese regulator

Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.

SEO

TikTok SEO: The ultimate guide

Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.

Analytics & conversion

How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

SEO

6 vital lenses for effective keyword research

Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.

SEO

Writing people-first content: A process and template

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

MarTech webinar

5 ways to level up your personalization strategy

Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition.

SEO

How to harness the power of brand mentions across the search universe

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Advanced SEO, PPC, and AI training

Preview the SMX Advanced agenda

Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12.

See what’s in store

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