Financial Times Launches Newssift, A Business News Search Engine

Newssift, a semantic business news search engine created by The Financial Times, has launched in beta tonight. Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines.

“We want to put an angel on the shoulders of the business person,” says Newssift CEO Robin Johnson.

We took Newssift for a pre-launch spin, and the search engine does offer a compelling experience as a business research tool. The screenshot below shows Newssift’s results on a search for “Internet advertising.” Scroll down for an explanation of what you see.

screenshot

Users can refine queries across multiple search options, such as Topic, Organization, Place, Person, and Theme/Keyword (see the gray area at top). Below the suggestions, Newssift’s search results include additional context, such as the ability to refine results by Sentiment and/or Article Sources (see pie charts on left). Using the screenshot above as an example, a searcher could quite easily drill down to find news articles that talk positively about Yahoo and its new CEO, Carol Bartz … and then click to see negative coverage, too. The ability to save searches is a nice feature, as is the saving of your search history, both of which can be accessed quickly from the search engine’s main navigation bar.

What Newssift hopes will separate itself from other news search engines — and business news, specifically — is its ability to add meaning and context to news search results. Johnson says Newssift is the first search engine to apply a relationship-based algorithm to business news. Newssift wants users to begin with generic queries, and use its refinement technology to find the most relevant results.

A team of editors helps choose and aggregate the sources that Newssift crawls, but Johnson says the engine gives no preference to Financial Times news articles. Indeed, on a purely anecdotal level, I rarely saw Financial Times articles appearing in the results of the dozen or so queries I did. (The only prominence FT gets on Newssift is that it’s separated as a sub-option under Newspapers in the Article Sources refinement — see above.)

With Newssift now in its public beta, the creators are looking for user feedback and say they’re planning to expand the source list by crawling more online news sites, including blogs.

Related Topics: Channel: Consumer | Search Engines: News Search Engines

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://thenoisychannel.com/ Daniel Tunkelang

    Thanks for the coverage. My colleagues and I at Endeca are very proud of what the Financial Times has done with our technology, and this is just the beginning.

  • http://www.nstein.com OlegR

    Nstein team is joining Endeca – we are very proud of this product as a result of collaboration of several technology leaders. A clever combination of powerful search and Nstein’s text mining has brought this impressive example of innovation to the end users.

    OlegR
    (Twitter – @OlegR)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide