Nielsen Seeks To Become Video Copyright Arbiter

Dec 5, 2007 at 10:53am ET by Greg Sterling

Nielsen has partnered with Digimarc to digitally “watermark” or fingerprint video clips from media companies circulating on the Internet. Clips would have a unique ID and specific rules could be assigned to govern their uploading and distribution accordingly, to prevent copyright infringement.

As the Wall Street Journal explains, “once identified, the program will check its database for video-distribution rules given by the media company that produced the clip. For instance, the video may be allowed to load, or perhaps load only if it is attached to a particular piece of advertising. Or, if the video hasn’t been authorized by the media company, it won’t be allowed to load at all.”

Nielsen is facing several more established competitors in this effort, including AudibleMagic, among others. And Google has introduced its own proprietary system for YouTube. According to the WSJ piece, Nielsen plans to expand the offering to DVDs/movies, videogames, and music in 2008.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Legal: Copyright sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"
dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: