ninemsn Launches Mobilise In Australia, suchen.de Goes Mobile In Germany

Jun 13, 2007 at 10:19am ET by Greg Sterling

ninemsn, a joint venture between the Microsoft and Australia’s Publishing and Broadcasting Limited, has launched a new, ad-supported mobile service called “mobilise.” It will feature news and branded content from ninemsn, as well as IM, mail and local search content and capabilities. The “off deck” service is going to be free to consumers and will feature a range of ad types, including banners, text ads, “branded mobile minisites” and PPCall opportunities. Citibank is an initial advertiser.

And German local search engine suchen.de, which is owned by Deutsche Telekom, has launched a mobile site in conjunction with mobile search provider mobilePeople. The new suchen.de mobile, which complements an existing SMS service, is focused on local mobile search.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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