No, Buying Ads Still Won’t Help You With Google’s Free Listings

Oct 11, 2007 at 5:45pm ET by Danny Sullivan

PPC Discussions noted that a long-standing page at Google advising that buying ads is not a way to rank better for free on Google had disappeared. Sign of a new change? No, Google says it was accidentally removed and will be restored when new help pages are published shortly. FYI, a similar page is still live here. Until the other one comes back, here’s what it said:

Will participation in AdWords or AdSense affect my listing in Google’s free search results?

Google’s advertising programs are independent of our search results. Search results display on the left side of our results page; ads appear on the right and in the colored box at the top.

Participation in an advertising program doesn’t positively or negatively affect inclusion or ranking in the Google search results. Inclusion and ranking are free services; we don’t accept payment to expedite inclusion or improve a site’s ranking for particular keywords. To learn more about how Google ranks pages, please visit http://www.google.com/technology/index.html


Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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