No Looking Back for AdSense Users: Interface Change Becomes Permanent

The old AdSense interface is gone for good, as of yesterday, so holdouts clinging to that version are being thrust smack-dab in the middle of the new AdSense. Users had previously been able to toggle back and forth between the old and new versions of the interface. Publishers have certainly had plenty of warning. Google […]

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Google Adsense LogoThe old AdSense interface is gone for good, as of yesterday, so holdouts clinging to that version are being thrust smack-dab in the middle of the new AdSense. Users had previously been able to toggle back and forth between the old and new versions of the interface.

Publishers have certainly had plenty of warning. Google began testing the interface as far back as November 2009. It was released to all publishers in November 2010, and Google warned in September that the old version would soon be sunset.

Still, some in the Webmaster World forums complained about the change, while others said they’ve grown accustomed to, and even like, the new version. Over the last two years of testing, Google has continually made tweaks to the interface in response to user feedback. Here’s the latest official guide to the new interface.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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