No, Publishership Isn’t Coming Soon To Google Search To Join Authorship

google-webmaster-tools-video-1330350240There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it handles authorship.

Expectations were raised after Kahena Digital and Standing Dog noted that publishers using rel=publisher can see how their logos would look in Google’s Rich Snippets testing tool.

However, Google told us generally that this has been working that way in the testing tool for months and that there are no plans to announce regarding authorship for publishers. Google is looking at ways to clarify this in the tool for the future.

For example, the rich snippet testing tool shows for Search Engine Land, the company logo in the preview:

sel-snippet-company-tool

But, if you search for [search engine land] in Google, Google does not show the company logo in the search snippet, as it would with authorship.

Here is a screen shot of the result snippet for searchengineland.com in Google:

google-publishership-icon

As you can see, there is no image or graphic of the company logo in the snippet, as you would see for authorship.

Here is how authorship snippets look in Google’s search results for our very own Danny Sullivan.

google-authorship-icon

Again, Google said publishers should not expect to see the company logo show up as they do for authorship pictures in the search results.

Related Stories:

Related Topics: Channel: SEO | Google: Authorship | Google: Rich Snippets | Google: SEO | Google: Web Search | Google: Webmaster Central | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/AriNahmani Ari Nahmani

    Thanks for the mention, Barry. Seems that this had been popping up in the rich snippet testing tool for some time but no one had reported on it (bizarre). I think its display may have been intermittent … hard to tell. We were excited at the prospect of this rolling out to the actual SERPs – the abuse of authorship on company homepages would be mitigated if this rolled out.

  • http://friv-2.yepi-yepi.com/ Friv 2

    It will be harder for me. I’m not familiar with it

  • http://twitter.com/nyhtml Steve Pringle

    If the logo has a face (like KFC) it should be able to stay. I had an image before but Google removed it as they said they could not make out a face in the image.

  • http://www.spinxwebdesign.com/ Alan Smith

    I think publisher tag will help news site more than general site.

  • http://www.siliconbeachtraining.co.uk/ Heather Buckley

    Hey, we reported it last year! http://www.siliconbeachtraining.co.uk/blog/google-rel-publisher/

    Strange that it’s only just be picked up on by major blogs?

  • http://www.facebook.com/heaven.jelo Heaven Jelo

    Great tip, but it would be very difficult for people who havent used it before..

  • http://y8-kizi.kizifriv1.com/ kizi

    I am
    certain it will likely be very helpful for me personally within my st

  • http://profiles.google.com/trappermark Mark Traphagen

    Are you aware that Google did test “Publishership” in the wild for about four days two weeks ago? A number of us saw some rich snippet results for selected branded searches for brands that had a verified Google+ page. Four days later they were gone. I would think if Google was testing this, they can’t be entirely uninterested in the possibility of Publisher rich snippets.

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