The whole world of paid search is changing so rapidly! Good thing I’m going to SMX East in October. Looks like the agenda is loaded with tracks and sessions focusing on paid search, just like last year. Insights. Tips. Paid search tactics. Good stuff!
Sunday, Arrival Day
Go to the opening night Meet & Greet reception. Last year, I met the friendliest, most collegial people who are, like me, totally passionate about paid search marketing. A number of us have stayed in touch over the year. Those relationships have been professionally and personally rewarding in so many ways.
I always look forward to meeting new colleagues too – including finding good lunch partners to sit and chat with during the week.
Important Tip! Don’t be shy! Walk right up, shake hands and introduce yourself to anyone you’d like to meet.
Monday, Day 1 – Paid Search
There are two tracks that I am thinking about on Monday morning – one on analytics and the other on local and mobile search. Tough choice, for sure. Both are so key to paid search campaign management.
I am leaning towards taking in the Mobile Search Ads for the first session of the day because it seems like mobile devices are gaining quickly against plain-old cell phones and are poised for hyper-growth. Definitely need to know what’s going on. Greg Sterling is a terrific moderator, and few people are as versed in topic as Cindy Krum.
Second morning session, I’m going for Actionable PPC Insights From Analytics Data. This topic, how to glean more from post-click behaviors, is something every paid search practitioner wants to learn more about!
Monday afternoon. Go to Amazing PPC Tactics. All presenters bring their A-games and there’s a real sense of friendly rivalry between them. They try to outdo each other with their amazing tactics! Be there. Period.
Exhibits open at noon. There are always a boatload of new tools and companies to check out at the SMX exhibits. Set aside time to wander around. Get one-on-one demos from vendors and take in theater-style vendor presentations that are scheduled throughout the day.
Note to self: Exhibits are only open on Monday & Tuesday. Don’t put this off until Tuesday! Check out the companies to see here.
Later on Monday afternoon, take in Trademarks & Paid Search. Our agency has some important brands to protect and there have been recent policy-shifts and court decisions that make this important for us.
Touch choice here; may have to rethink it. Maps, Maps, Maps! and Increasing Conversions Through Better Usability are integral to paid search campaign success. Maybe someone can fill me in on what I missed at lunch on Tuesday.
Tuesday, Day 2 – Paid Search
Right after the keynote address, I am going to head to the exhibits. I may check out a few of the vendor theater presos or spend time with a few vendors who caught my eye on Monday. Not sure yet. Will play this by ear.
After that, I’d like to scoot over to Proven Tactics For Targeting Local Searchers which will definitely be applicable to our client base.
Tuesday afternoon sessions are a toss-up for me. While none of them are exclusively paid search panels, all of them have cross-over applicability. I think I’ll try to button-hole some of these speakers/moderators at the Meet & Greet or Monday night Expo Hall reception to get a better sense for these sessions before I make a choice.
Later, I’ll take in the Paid Search & International Issues panel. We definitely want to better with our international PPC campaigns – and this is a very impressive roster of presenters.
Last session…no doubt in my mind. It’s The Cross Media Attribution Battle moderated by Sara Houlobek. This is sure to be a lively discussion, and it’s an issue we are always asked about by our clients.
Wednesday, Day 3 – Paid Search
This is the day I’ve been waiting for! Session after session of nothing but paid search. Packed from breakfast until dinner! Can’t wait!
I’ll start with Search Meet Display; Display Meet Search then attend PPC Buying Cycle & “Head” Versus “Tail” Terms at 10:30.
I know there’s another session at 10:30 and it’s going to be good. Bringing PPC In House: How To Be Successful! As an agency, we always do our best to make smooth transitions when clients decide to bring PPC in house. (Hey lunch buddies, any of you planning to take that one in? If so, let’s trade notes after the conference.)
The afternoon sessions – Ask The Paid Search Buyers and Ask The Paid Search Reps will be the perfect denouement (wow, that “Word of the Day” calendar is really helping) after three intense three days of paid search immersion.
I’ll just sort of kick back, take it in, and maybe ask a few questions to clarify some things I’ve heard this week. I mean, really, how often do you get to ask questions directly of Google, Bing, and Yahoo? Pure bliss. What a dream agenda!
Doh! I still need to register now to get that $150 savings on the All Access conference pass! Do it now!
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.