Novice Or Expert: SMX East Program Has Sessions For You

The Search Marketing Expo – SMX East agenda — featuring more than 50 sessions — is now posted. We’ve organized the program to make planning your conference experience easy.

• Sessions are grouped into themed tracks based on your area of interest, such as the Paid Search Track, Brands Track, and Publishers & Agencies Track.
• Sessions are also coded based on your level of experience. Each has a “Beginner,” “Intermediate,” “Expert,” or “All Levels” rating to help you select the most appropriate session for you.

See all of the tracks and sessions on the SMX East Agenda-At-A-Glance, then dive into the details by clicking to the descriptions on daily agendas. Or, keep reading for details on SMX Boot Camp and In House Day.

For beginners, the conference starts off with the SMX Boot Camp, which is comprised of five search engine marketing fundamentals sessions. Boot Camp is designed for beginners who need to understand all of the key areas of SEM, including keyword research, copyrighting for search, paid search fundamentals, link building, and search friendly design.

SMX East conference chair and Search Engine Land Editor-In-Chief Danny Sullivan moderates the Boot Camp. Check out all of the details here.

Once you’re finished, you’ll be ready to attend the nearly 2 full days of other SMX sessions on the agenda. The Boot Camp takes place on October 6&7 and is open to All Access pass holders.

Do you work as a search marketer for your company? In-House Day on October 8 focuses on the challenges unique to marketers in companies. You’ll learn how in-house SEMs are succeeding in their organizations by communicating across departments and demonstrating results even the CFO can follow. In-House Day is being programmed by Jessica Bowman, who’s started in-house SEO programs at Enterprise Rent-A-Car, Business.com, and Yahoo! Inc.

Check out all of the details on In-House Day here . This program is open to all All Access pass holders and October 8 All Access day-pass holders.

Register now for SMX East and you’ll pay just $1195 for all three days of sessions, keynotes and networking activities — that’s $400 off the on-site rate.

Bonus Offers!

Come for SMX East and Stay for Bruce Clay, Inc.’s SEO Training!

SMX attendees will have the opportunity to attend one of the most respected SEO training programs in the world for a special discounted price. On October 9-10, industry leader Bruce Clay, Inc. will host a two-day training seminar for businesses, tapping into the company’s decade-worth of experience in successful Web site optimization.

Attendance is capped at just 70 seats, so sign up early to guarantee yourself a spot.

Free Offer from SEOmoz.org

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* – a $147 value – with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join thousands of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!