Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […]

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Account level adwords local extensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign.

Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+.

Once you’ve added all of your locations to Google My Business and link to AdWords, you choose “upgraded” (i.e. account-level) location extensions from the Extensions tab to have them show automatically for all of your campaigns. You can set up filters to assign addresses to certain campaigns or ad groups.

The location listings can be used for targeting and bid adjustments.

Campaign-level (now called “not upgraded“) location extensions can be used until they’re phased out toward the end of this year.


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Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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