NY Times Tracks Google’s Traditional Media Efforts

Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date.

Related Topics: Channel: Video | Google: Audio Ads | Google: Critics | Google: Other Ads | Google: TV

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • eCopt

    What about the Billboard and Shopping Mall ads?

    Interesting to see where they go with all this offline stuff. Just goes to show all us SEO’s that once you finish the main online marketing steps it;s time to start looking offline at more traditional strategies.

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