NY Times Tracks Google’s Traditional Media Efforts
Mar 29, 2007 at 8:23am ET by Greg Sterling
Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date.
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What about the Billboard and Shopping Mall ads?
Interesting to see where they go with all this offline stuff. Just goes to show all us SEO’s that once you finish the main online marketing steps it;s time to start looking offline at more traditional strategies.