NY Times Tracks Google’s Traditional Media Efforts

Mar 29, 2007 at 8:23am ET by Greg Sterling

Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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ONE COMMENT ON NY Times Tracks Google’s Traditional Media Efforts

eCopt, March 29th, 2007 at 8:52 am ET:

What about the Billboard and Shopping Mall ads?

Interesting to see where they go with all this offline stuff. Just goes to show all us SEO’s that once you finish the main online marketing steps it;s time to start looking offline at more traditional strategies.

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