Obvious Corporation Re-Launched By Some Of Twitter Founders

Biz Stone is following in Evan Williams’ footsteps in stepping away from day-to-day operations at Twitter, joining with Williams and Jason Goldman, also a Blogger and Twitter veteran, to re-form The Obvious Corporation, the company that incubated Twitter.

On his blog, Stone explained his departure:

“…it has come to my attention that the Twitter crew and its leadership team have grown incredibly productive. I’ve decided that the most effective use of my time is to get out of the way until I’m called upon to be of some specific use.

Twitter CEO Dick Costolo has been very supportive in thinking this through with me so I can focus on new endeavors while remaining a strategic asset to Twitter.”

Evan Williams already stopped working daily on product at Twitter officially as of May, though he remains a board member and available for consultation, similar to Stone.

It’s unclear what Obvious will do now, but it seems to have something to do with collaboration. The company’s mission statement is: “The Obvious Corporation develops systems that help people work together to improve the world.” On the site, the mission is extended to also helping people improve “their lives,” as well as the world.

Related Topics: Channel: Social | Twitter


About The Author: is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker.

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