Official: Google To Display Domain In Headline In Some AdWords Ads

In an effort to clarify to users where their click-through will take them, Google says it will display the landing page domain as part of the headlines on some top placement ads. We reported on tests of this display earlier this month after they were spotted by Nilaye Thakrar of Workopolis.

Before

After

The change should result in more qualified click-throughs, if not more click-throughs overall. Interestingly, Google will also continue bringing the first line of description into the headline (as described here), so long as the resulting headline is 68 characters or less.

The URLs displayed in the headline will only show the domain name of the landing page, without the www prefix or any subdomains. It will be separated from the rest of the headline by a vertical line.

Related Topics: Channel: SEM | Google: AdWords

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide