Official: Google To Enforce AdWords URL Policy Starts April 1st

Feb 19, 2008 at 5:35pm ET by Barry Schwartz

Google has an official post that they will be strictly enforcing the AdWords URL policy. Yes, we covered this last week, but I wanted to make sure everyone is notified about this change in policy enforcement at AdWords.

In short, the policy requires your ad’s display URL match its destination URL. You can review the detailed examples of how this may impact you at the Inside AdWords blog. Again, this is being strictly enforced as of April 1, 2008.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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