• Andre Bell

    Great tips/clarity in this video of Matt! Thanks!

  • gonnabethatguy

    I’m still not 100% clear if one needs to put a nofollow on links on the widget that say “powered by [company name]” for example. I’d love to hear what the consensus is on that. Thanks for the post!

  • http://www.GenericDomainMarket.com Sameh

    I don’t think it’s fair of Google to ask to add “nofollow” to widgets. Not using a keyword rich links doesn’t sound that bad. I’m currently developing a set of widgets for one of my websites and my plan is to use “Powered by Website .com” but will not add “nofollow”.

  • Evan VanDerwerker

    If Google is the game, than Google sets the rules. It sees to me it’s pretty unorthodox to even share these tricks of the trade.

    Appreciate the recap, Barry!

  • Chipper Nicodemus

    Well then you shouldn’t be surprised if/when you get penalized.

  • Durant Imboden

    Is the purpose of your “Powered by Website dot com” link to promote your brand and attract clickthroughs? If so, why would you object to a rel=”nofollow” that users won’t even see?

    If the purpose of your “Powered by Website dot com” link is to acquire PageRank, then you shouldn’t be surprised if Google sees that as a type of paid link (i.e., “I’ll give you my widget to use if you send mePageRank”).

  • Jonathan Jones

    This is quite interesting. I actually reported a very large website recently that I thought was abusing widgets, as they were creating widgets for the sole purpose of having a link in there. No other benefit, other than the widget and the anchor text within that widget. They’ve been ranking very well across all verticals of the market as a result and have been for quite sometime.

  • http://www.GenericDomainMarket.com Sameh

    If I understand latest Google Guidelines correctly, Google has no problem with Widgets links as long as it’s not “Keyword-rich, hidden or low-quality links embedded in widgets”.

  • Tian_Mian

    Google should also add to its guidelines that the rule doesn’t apply to keyword rich Amazon spam.

  • Tian_Mian

    Google should also add to its guidelines that the rule doesn’t apply to keyword rich Amazon spam.

  • Sergio Reyes

    I was thinking of adding badges to our Sellers Tools but now I’m not sure whether or not to make them follow/nofollow links. The badges would not be keyword rich, nor would they have low quality links. The links would simply point to the merchandise the seller has on sale on our site. However, the links are technically hidden being that they’re embedded. What’s your interpretation of Google’s guidelines regarding badges?

  • http://pokeandbite.com/ Sanket Nadhani

    Yep that’s my reading of it as well. I don’t see how using your brand name in a widget and linking to your website is wrong, the only thing is these links through widgets will pass much lesser link juice than an editorial mention.