Official: Google’s New Travel Search OneBox

As we expected, Google officially announced the launch of their new flight onebox. The new travel onebox will show up when you search for flight related keywords with destinations. For example, [flights from new york to san francisco] or [flights from new york or [flights to new york]. They all work to five you an […]

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Google FlightsAs we expected, Google officially announced the launch of their new flight onebox.

The new travel onebox will show up when you search for flight related keywords with destinations. For example, [flights from new york to san francisco] or [flights from new york or [flights to new york].

They all work to five you an expandable box of flight options from or to a location.

Google is not currently using the search technology from the ITA acquisition but implied the ITA software may be used in future versions of flight search.

This is currently available in 10 languages: English, French, Italian, German, Spanish, Dutch, Brazilian Portuguese, Polish, Russian, Turkish, and Catalan.

Note, Google is not selling these flights but rather hyperlinking you to the official airline’s web site where you can search for the flight and book it online. The click-to-book flight is currently cumbersome and some find it confusing. I do expect Google to make this process easier as time goes on.

Google Flights Box

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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