Sign up for our daily recaps of the ever-changing search marketing landscape.
Oh No! What Happened To My PageRank?
There has been a lot of discussion and scare on Twitter and within the SEO forums that Google has disabled the Toolbar PageRank scores from working. The truth is, no they have not.
As several sites have reported already, PageRank is still alive in the Toolbar, but Google changed the lookup URL. This change has prevented third-party tools that check PageRank from looking up a page’s PageRank. If you use Internet Explorer and turn on the Google Toolbar, you will still be able to look up the Toolbar PageRank score. But you may not be able to do so if you use a third-party tool, not until they update their lookup scripts.
The OLD URL:
The New URL:
So do not panic, your site’s PageRank has likely not gone to zero.
For more on PageRank, see our article named What Is Google PageRank? A Guide For Searchers & Webmasters.
- What Is Google PageRank? A Guide For Searchers & Webmasters
- Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too?
- First Google Toolbar PageRank Update Of 2011
- Google: PageRank Drops Most Likely Because You Sell Links
- What Is A Link Worth? Part 1: Valuing PageRank
- Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google
- Google’s Norvig: PageRank Is Overhyped