Oh No! What Happened To My PageRank?

There has been a lot of discussion and scare on Twitter and within the SEO forums that Google has disabled the Toolbar PageRank scores from working. The truth is, no they have not.

As several sites have reported already, PageRank is still alive in the Toolbar, but Google changed the lookup URL. This change has prevented third-party tools that check PageRank from looking up a page’s PageRank. If you use Internet Explorer and turn on the Google Toolbar, you will still be able to look up the Toolbar PageRank score. But you may not be able to do so if you use a third-party tool, not until they update their lookup scripts.



The New URL:


Googler John Mueller confirmed this on Google + and added a hint for webmasters to look beyond PageRank.

So do not panic, your site’s PageRank has likely not gone to zero.

For more on PageRank, see our article named What Is Google PageRank? A Guide For Searchers & Webmasters.

Related Stories:

Related Topics: Channel: SEO | Google: SEO | Google: Toolbar


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.optimizingengine.com wolfish009

    Landing here was a great relief. Thanks for the update Barry.

  • http://JamestheJust JamestheJust

    Thanks for the update, Barry – but neither URL worked in my case.

  • http://knigopad.ru K.P.

    Thanks very much. I use a different toolbar and was quite surprised to see thall all my websites had zero page rank:-)) Your post clarified this.

  • http://brandonswenson brandonswenson

    I was wondering about that. I knew the 3rd party tools I were using just werent updated. thank god.

  • http://seo-information-4u.blogspot.com Sunil Gupta


    Thank God, This may relief to many webmasters

  • http://www.superrankings.com Kerr

    Firefox Google Toolbar has been stable, that’s why I love Firefox!

  • A.H.

    Page Rank- hahahahaha!

    Can’t believe Google is still humoring people w that.

  • http://www.landofjacks.com L.J.

    Kerr, yes Google Toolbar does work, but it is not compatible with any of the newer Firefox versions (it is supported by 4.0 and lower, while the current version is 7.01). Since I was not about to switch to Internet Explorer (what SEO would??) I tinkered around a bit and found a pretty simple solution that allowed me to run the google toolbar in any release of Firefox. Since I could not find this info anywhere else I wrote up a brief guide: http://www.landofjacks.com/forum/viewtopic.php?f=36&t=76

    I hope this helps some of you guys, I know not having a working PR toolbar was driving me nuts.

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