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Old AdSense Interface To Be Retired in November

Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the Home tab. Now, it’s getting ready to sunset the old interface, as of mid-November. So, Google is urging AdSense publishers to take the time now to familiarize themselves with the new interface, […]

Pamela Parker on September 27, 2011 at 2:12 pm | Reading time: 1 minute

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Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the Home tab. Now, it’s getting ready to sunset the old interface, as of mid-November.

So, Google is urging AdSense publishers to take the time now to familiarize themselves with the new interface, though they’ll still be able to toggle back and forth for the next few weeks.

Image provided by Google

The new AdSense view includes multi-dimension reporting, reporting by country and platform, and the addition of search functionality in the Ad Review center. Users can also edit and schedule reports.

Google originally released the new AdSense interface in November of last year, after beta-testing it for a year. Since then, it has been tweaking features in response to user feedback.

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Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.