On Twitter, Oscar Comes Up Short Against Super Bowl

Sunday night’s Academy Awards came close to matching the Super Bowl’s overall activity level on Twitter. But, like the Pittsburgh Steelers or The Social Network, it came up just a bit short in the end.

Twitter says its users sent a total of 36.4 million tweets in a five-hour span Sunday beginning with the Oscars pre-show and continuing through the end of the show. The Super Bowl, over a similar five-hour period, saw 38.5 million tweets.


Twitter also says that activity spiked late in Sunday’s awards when the #oscars hashtag appeared on the TV broadcast; that prompted activity to surge to more than 7,000 tweets per minute. (see image above) But the Super Bowl, Twitter said a few weeks ago, reached more than 4,000 tweets per second late in the game — exponentially more activity than the Oscars’ peak.

Meanwhile, TweetReach and Mass Relevance did their own analysis of Twitter activity Sunday night and came up with numbers that are substantially different than Twitter’s. They say there were 388,717 users tweeting during the show and 1.27 million tweets. The difference seems to be that TweetReach is analyzing only tweets that included the #oscars hashtag, while Twitter is reporting a total number of tweets.

Here’s the complete infographic from TweetReach. You can find the larger version at the link above.


Related Topics: Channel: Social | Stats: General | Twitter


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide