OneRiot Launches RiotWise Ad Network For Real-Time Search

OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications.

Partners during the pilot phase included Digsby and UberTwitter, among others, while advertisers included sports networks, news organizations, and entertainment sites. Here’s an example of ads from the program being shown in OneRiot’s feed, tied to the “Conan O’Brien” trending topic:


OneRiot says the RiotWise ads have been performing at 3-4 times industry standard CTR for ads in realtime web apps. Says OneRiot GM Tobias Peggs: “Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem.”

Today’s launch makes RiotWise available to all developers via the OneRiot Developer Network.

Related Topics: Channel: SEM | Search Ads: General | Search Ads: Mobile Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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