Discover what's up in the business of marketing each Friday.
Online Holiday Retail 2009: Are You Ready? SMN Webcast Thursday
This Thursday, June 25 at 1 PM Eastern, Search Marketing Now hosts a free webcast “Online Holiday Retail 2009: Tips, Tactics & Timelines for Success,” sponsored by Performics.
Eli Goodman of comScore will provide an overview of the current state of online retail. With Q1 e-commerce revenues flat—vs. down in Q4 2008—can we expect growth by the end of this year? And in which sectors? Goodman will look at how certain vertical sectors are faring compared to others in this down economy.
Matt Miller of Performics will demonstrate how online retailers can best plan for the holiday selling season 2009. He’ll offer specific tips and timelines that e-commerce marketers can follow in the months building up to the holidays. He’ll touch on basics in search marketing – from keyword development to SEO, PPC and landing page optimization.