• http://www.brickmarketing.com nickstamoulis

    I think you are right on the money…online video advertising will continue to grow in the coming years, do you think it really effective for just B2C verticals or B2B as well?

  • http://www.usonetworks.com/ April Jasmine

    Eric, I’d like to underscore a prominent statement: “brand advertisers, should take advantage of the online video growth opportunity by using videos to connect and engage with the growing and diversifying audience.”

    As Nick rightfully pointed, “you’re on the money”. Historically, web visitors are more inclined to connect with an engaging visual stimulus, rather than sift through written content.

    I believe companies have seriously underestimated online video as a powerful marketing medium. Moreover, you’re absolutely right, online video will indeed increase exponentially in the coming years.

    Nick, you raise a good question. Personally, I feel online video advertising will grow within the B2C vertical as more companies consider creative video advertising as a way to connect and engage with consumers, and generate more sale leads

    Awesome post.

  • http://www.tagboxmedia.com paulwilley

    There is undoubtedly scope for online video advertising in both the B2B and B2C spaces. They key is for advertisers and marketeers to commission engaging, well constructed and expertly executed content alongside in-roll, pre-roll and interactive ads.

    Just as in the offline video/TV world, Broadcasters and Commissioners have come to realise that ‘content in King’ – I believe that this will hold true online as advertisers and Communications Managers will be expected to plan the execution of a video marketing campaign carefully to achieve maximum ROI and penetration for their content in the market-place.