Only 9% Of Tech Blogs Implement Google Authorship Properly

A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs.

This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs.

We’ve seen reports of authorship increasing click through rate by 30% to 150% or more.

The survey found 9% have have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account. An additional 3% had implemented the rel=author tag, but ultimately did not link to the author’s Google+ account.

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Related Topics: Channel: SEO | Google: Authorship | Google: Rich Snippets | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Mohnesh

    Yes I know this from few month but implemented last week

  • smichaelgriffin

    Wow, this number is so low that I imagine some blogs must be making a strategic decision to leave rel=author out. Could they be worried that the author’s image would displace the blog’s brand presence in the SERPs?

  • sharithurow


    We’ve been researching the rel=author “thing” for years. For the most part, we don’t see the alleged increase in click-thrus by having an author photo. It really depends on who the author is and his/her degree of “celebrity” (can’t come up with a better term right now).

    From a website usability perspective, people do naturally gravitate to smiling faces (Source: Eyetracking Web Usability by Jakob Nielsen and Kara Pernice). So I understand why people naturally look at the author photo.

    My 2 cents.

  • David M. Silva

    I love that you had to specify that 9% is less than 1 in 10 :P

  • Tina Johnson

    We observed higher click through rate and leads to better conversion after fully implemented authoship, real=author for corporate pharma and financial service blogs too. Author photo does command better response and prompt further social connection via twitter, google+ and even Linkedin. Worth to run a split test if you haven’t done so. You can set up two webpages in the CMS w/ or w/o real=author included and run the test for a period of 3-6 weeks and tweaked accordingly.

  • Sanket Patel

    This is very low ratio but i think still many people does not know benefits of authorship that’s why they didn’t implement, we can show this ration and this is very low. I think Google contains millions of website ad each and every one doesn’t know about the SEO and Google algorithms that’s why we can see this lower ratio.

  • Beats Dre Dre

    greatly appreciated Thank you!Beats Dre Dre

  • gusvdw45

    That is scary… I am trying a test by adding a more social element to it as well. Just hope i have the rel=author tag correct haha!

  • Guillaume Erard

    Ok, from tech people, that is weird. However, I would need some more convincing evidence before accepting that this applies to any particular niche.
    My guess is that the more conservative users may see that little picture as a spam signal. Also, an individual’s picture might not be appropriate for someone looking for say, an institution. Just a guess though and I would be grateful to be directed to sources that actually show some data ;)

  • Nathan Safran

    Interesting theory. Could be. Might be as simple as inertia in getting changes made to the site, something not unique to tech blogs in the world of Seo :-)

  • Nick Stamoulis

    I’ve actually been trying to add rel=author for some time but I can’t seem to make it work! It’s kind of embarrassing to admit that but I’ve followed Google’s instructions (and everyone else) to the T time and time again and yet it’s still not working properly.

  • Karl Ribas

    It’s quite shocking how low that number is. How big was your sample size? Just curious.

  • Webstats Art

    You would be surprised. Some people are not shy- they are really successful in the world but they value their privacy. Some of the “shy” people on the internet run the world.

  • Mahendra

    Really it’s too low, I thought it might be 30% to 40% , so i have to implement it immediately

  • Sean Carlos

    Did you test your markup using Google’s rich snippets simulator? There’s no guarantee that they’ll actually use it though.

  • Astro Gremlin

    Since G+ asked me to leave due to my lack of a “real” name, it wouldn’t do me much good.

  • Astro Gremlin

    Some of the most visible and engaged aren’t who they are, even though they present a smiling face.

  • Webstats Art

    Voltaire once said something like “Beware of those who wear the same clothes and all speak in the same low tones’

  • Pedro Matias

    Yep, I vote for Inertia :)

  • macseotips

    Google should be embarrassed that they don’t provide a basic set of tools to verify all three REL=”publisher” “author” “me” instances are valid – and then that the site associations made in your Google+ profile validate properly.

    The only EASY way to implement Authorship in less than 27 steps is to create a free Blogspot blog and enable it there! :)

  • Mark @ Make Them Click

    That doesn’t really surprise me. The rel=author instructions and process are confusing, complex and often contradictory.

    Plus, as others have said, it’s impossible to verify if it’s been implemented properly.

    I’ve got it implemented, and I think it’s ok, but I can’t be sure.

  • Daniel Haim

    It’s a really low number, I personally have 27 authors on my site who all have Google+ profiles – and linking back to the site, we have implemented it properly (according to Google’s guidelines) e.g. each story has a link back to the author page, where the author page has a “rel=me”, as well as sometimes – the stories themselves. The main header has a rel=”publisher” but for some, strange, mad reason – it continues to displays 1 main author for all articles – even if they’re not written by that person.

  • Sean Carlos

    If Conductor’s survey only looked for rel=”author” and rel=author then we may well have a dubious conclusion. In one of Google’s authorship markup iterations, they allowed for linking to Google+ profiles via a verified email address for the same domain as an author’s articles. A true analysis would have to take this into account, but since the email can be hidden, cannot I suspect.

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