• http://www.brickmarketing.com nickstamoulis

    I am not that surprised by this new display study…this has been the case for years…just like other forms of offline marketing/advertising can influence and do drive branded search visitors…

  • http://www.seopros.org Webmaster T

    If it was a search engine and not the people who actually benefit from proving this relationship… I’d be less skeptical of the data, the assumptions made and the final nail in the coffin for me… the thought that measuring branded search volume was preferable to CTR. Then I come from a direct response bg so,,, I’m always looking for a direct corelation between action and CTA.