http://searchengineland.com/opa-study-reaffirms-display-ads-drive-search-21780 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://searchengineland.com/opa-study-reaffirms-display-ads-drive-search-21780/comment-page-1#comment-6113 Webmaster T Sat, 04 Jul 2009 03:46:18 +0000 http://searchengineland.com/?p=21780#comment-6113 If it was a search engine and not the people who actually benefit from proving this relationship... I'd be less skeptical of the data, the assumptions made and the final nail in the coffin for me... the thought that measuring branded search volume was preferable to CTR. Then I come from a direct response bg so,,, I'm always looking for a direct corelation between action and CTA. If it was a search engine and not the people who actually benefit from proving this relationship… I’d be less skeptical of the data, the assumptions made and the final nail in the coffin for me… the thought that measuring branded search volume was preferable to CTR. Then I come from a direct response bg so,,, I’m always looking for a direct corelation between action and CTA.

]]> http://searchengineland.com/opa-study-reaffirms-display-ads-drive-search-21780/comment-page-1#comment-6086 nickstamoulis Wed, 01 Jul 2009 22:10:01 +0000 http://searchengineland.com/?p=21780#comment-6086 I am not that surprised by this new display study...this has been the case for years...just like other forms of offline marketing/advertising can influence and do drive branded search visitors... I am not that surprised by this new display study…this has been the case for years…just like other forms of offline marketing/advertising can influence and do drive branded search visitors…

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